Production Company: Traktor
Director: Traktor
Production Designers: Joel Collins and Dan May
In 2005, Joel and Dan travelled to Hong Kong to work with Traktor on this unusual advert for 3 Mobile, which involves an alluring tupperware party in a 50's style trailer park. After almost a decade, this project is still one of our favourites! We had to design all the sets from scratch and build them on the spot. Painting Practice also came up with product designs for all the risqué tupperware. This commercial won us a D and AD award for Design.
Joel and I were both out of our comfort zones, out of the usual London crews and prop houses we usually call to.
We enjoyed going out to Kowloon's street market, spanning the hundreds of stalls to buy weird and wonderful material and props. I think that's why the job has such a unique look.